Growing Envy™

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Across both hemispheres, over three continents, enthusiastic orchard growers take a special pride in their Envy™ apples, which are grown with just the right amount of balance and patience.

Growing Practices

Envy™ was born using natural plant-breeding methods, crossing between Braeburn with Royal Gala apples, we have taken full advantage of the best nature has to offer. The result is pure bliss, heightened enjoyment like no other.

A handpicked team of talented growers who simply fell in love after one bite have planted trees in prime growing locations, using world-class growing methods to deliver a superior apple from field to market.

Our growers in these quite rural communities share the same environmentally purposeful growing techniques that are the envy of our industry. Integrated Fruit Production, or IFP for short, but they would prefer to call it “common sense.” It’s a difference you can taste in our apples, no matter what end of the earth they come from.

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Featured Grower

MARK GORES

Lake Chelan, Washington

“It’s all about the lake and the environment. The lake goes back into the Cascades for 55 miles. It’s all glacier-fed. The snow melts and continues to be pristine.”

MEET OUR GROWERS

Learn more about the men and women who grow envy apples.

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Philip Greer

Hawkes Bay, New Zealand
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Brenton Roy

Yakima Valley, Washington
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Mark Gores

LAKE CHELAN, WASHINGTON

Philip Greer

Hawkes Bay, New Zealand
I was introduced to Envy 6 years ago. So we were pretty much the first to have a taste of these things. One bite and you’re hooked. It’s amazing, so crunchy and full of flavor. Straight away we thought, ‘Wow’ this is completely different from anything we’d ever had. We have a big family. We spread the apples around to their homes. Suddenly that’s all there was. You know, ‘Where’s the Envy?’ Getting that sort of feedback was amazing. Now, every grower in Hawkes Bay wants to grow Envy. It’s certainly nice to get a head start on an apple like that.

Benton Roy

Yakima Valley, Washington
I was attracted to the Enza model in the way they plant proprietary varieties of apples and partner with the grower all the way through. I felt like it could be the future of family farms like ours so we jumped in with both feet. It’s really been neat to visit New Zealand and have folks come and visit us up here. The exchange of knowledge and cooperation from almost opposite sides of the world has really been a fun experience. I think last year we were probably a third of the state’s crop.

Mark Gores

LAKE CHELAN, WASHINGTON
We heard there was another apple with the same parentage as the JAZZ™, a Gala/Braeburn cross but still a totally different apple, and they had pictures of it from New Zealand. And I raised my hand as quick as I could, so to speak. I wanted to get it out into the orchards to see what it was going to perform like. Right away, you see its growth habits and it looked like it was exactly what we needed. There was nothing out there like it in terms of a firm, sweet apple. I don’t think there’s anything that touches it in terms of the density of its flesh and sweetness.

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